---
title: "Photography"
subtitle: "Art direction, and where our images come from"
description: "The three art direction principles behind BlackDoctor's photography, and the stock libraries to source from when our own images are not available."
author: "Studio"
section: "Brand Book"
subsection: "03 Visual Identity"
order: 4
status: "published"
---

Through the right art direction, we use photography as an incredibly powerful element to make us feel like a brand that our community can trust and make health feel personal, powerful and most importantly, possible.

## Art Direction Principles

Our art direction principles outlined below ensures that we achieve consistent photography across all subject matters:

### Authenticity

We don’t want overly staged backgrounds, props and costumes/outfits. We make sure that what is happening in our photos are real.

### Warmth

Whether that’s through the tone of the image itself, or the way a subject is captured, we want our imagery to be approachable, even if the topic can sometimes be serious.

### Shoulder-to-shoulder

The perspective of our photography need to feel as though we are a part of what is happening in a scene, not a staged photoshoot.

## Sourcing Stock Photography

Whilst it isn’t always possible to use our own images for all of our content, we can rely on stock photography. To source our stock photography, here are websites:

- Noun Project
- Stocksy
- Death to Stock
- Stills
- [Ninth Grid](https://www.ninthgrid.com/explore)

**Free Stock Photography**

- [Nappy](https://nappy.co/)
- Pexels
- Unsplash