The BlackDoctor mark is a wordmark: the name set in a stencil-cut serif, one word, no symbol. A monogram of the B and D stands in where the wordmark has no room — the favicon, the social avatar, the smallest print. Both are outlined artwork; neither depends on a font being installed.
Variants
| Variant | Artwork | Use |
|---|---|---|
| Wordmark | BlackDoctor, 1037 × 150 |
The primary mark: site header, footer, documents, anywhere the name should read |
| Monogram | The BD ligature, 181 × 150 |
Where the wordmark would fall below its minimum size |
| Tagline lockup | Wordmark over Where Culture Meets Care | Covers, title cards and endframes; never in the site chrome |
| Avatar | Monogram centred on a gold circle | Social profiles and the email signature |
| Favicon | The avatar cropped for the tab | Browser tabs and home-screen icons; served from the site |
| BlackDoctor House, BlackDoctor Pro, BlackDoctor Health On Point | Wordmark with the sub-brand name set alongside it | Sub-brand identities; the suffix sits in warm grey in the design file |
The wordmark, monogram, tagline lockup and three sub-brand lockups can be previewed and exported at any size and in every approved colourway from the Logo Tool. The avatar and favicon are the monogram in Black on gold, produced as fixed assets rather than tool exports, because the round avatar needs a disc the tool's rectangular backdrop cannot draw.
Colourways
The mark is always one colour on a plain ground.
| Mark | Ground | Where it is used |
|---|---|---|
| Black | Paper | The site header, print on paper |
| White | Dark | The site footer and the cover |
| Paper | Black | Print on black |
| Black | Gold | The avatar and favicon |
| Gold | Black | Accent settings on black |
Gold is never the mark on paper: at 1.69:1 it does not read. The sub-brand lockups export single-colour; the two-tone setting with the grey suffix is a design-file convention for now.
Clear space and minimum size
The design file sets no clear-space or minimum-size rule yet. Until the brand book defines them, treat 120 px as the floor for the wordmark (the design file's header shows it at 300 px) and 32 px for the monogram. The Logo Tool ships without a clear-space control until a rule exists, rather than inventing one.
Exporting the logo
Use the Logo Tool. It exports SVG, PNG and JPG at the width you set, in every colourway above, with the ground flattened into JPG and left transparent in SVG and PNG. The rules on this page are built into the tool.