---
title: "Identity In Use"
subtitle: "The identity applied"
description: "BlackDoctor's identity applied across merchandising, print and screen: tote, sticker and beanie, magazine cover and spread, the site, social, presentations and broadcast."
author: "Studio"
section: "Brand Book"
subsection: "03 Visual Identity"
order: 6
status: "published"
---

For guidance when you are designing for BlackDoctor, whether that is for screen, print or merchandising, please use the examples on this page for inspiration.

Every example below is the same small kit at work: black and paper, one gold accent, Erode for the headline, and the mark held to the clear space on the [Logo](/brand/logo.html) page.

## Merchandising

<div class="grid cols-3 gap-m">
<figure><img class="img img-1x1" src="/assets/images/brand/in-use/in-use-bag.jpg" width="1600" height="1280" loading="lazy" alt="A black tote bag carried over the shoulder, the BlackDoctor wordmark printed across it in gold."><figcaption>Tote bag, wordmark in gold on black.</figcaption></figure>
<figure><img class="img img-1x1" src="/assets/images/brand/in-use/in-use-laptop-sticker.jpg" width="1080" height="1437" loading="lazy" alt="A round gold sticker carrying the BD monogram, applied to a laptop lid beside the keyboard."><figcaption>Sticker, the avatar as a physical mark.</figcaption></figure>
<figure><img class="img img-1x1" src="/assets/images/brand/in-use/in-use-hat.jpg" width="1600" height="1280" loading="lazy" alt="A black beanie on a pale gold ground, with a small gold BD monogram patch on the turned cuff."><figcaption>Beanie, monogram patch on the cuff.</figcaption></figure>
</div>

## Print

<div class="grid cols-2 gap-m">
<figure><img class="img img-3x2" src="/assets/images/brand/in-use/in-use-cover.jpg" width="1600" height="1280" loading="lazy" alt="A magazine cover: a gold band carrying a large BD monogram above a portrait photograph."><figcaption>Cover, monogram at large scale over the gold band.</figcaption></figure>
<figure><img class="img img-3x2" src="/assets/images/brand/in-use/in-use-spread.jpg" width="1600" height="1280" loading="lazy" alt="An open magazine spread: columns of body text facing a gold page carrying the figures 45% and 22% above a photograph of a runner."><figcaption>Spread, statistics set in the logotype's numerals.</figcaption></figure>
</div>

## Screen

<div class="grid cols-2 gap-m">
<figure><img class="img img-3x2" src="/assets/images/brand/in-use/in-use-site.jpg" width="1600" height="1600" loading="lazy" alt="The BlackDoctor home page on a laptop: a gold hero panel with an article headline and photograph, over a grid of story cards."><figcaption>The site.</figcaption></figure>
<figure><img class="img img-3x2" src="/assets/images/brand/in-use/in-use-site-mobile.jpg" width="1080" height="608" loading="lazy" alt="Three phone screens showing article pages, each with the wordmark as a masthead above a headline and portrait."><figcaption>The site on a phone.</figcaption></figure>
<figure><img class="img img-3x2" src="/assets/images/brand/in-use/in-use-social.jpg" width="1600" height="900" loading="lazy" alt="Social posts: a gold card headlined Seven Signs of Parent Burnout over a portrait, beside pull-quote cards."><figcaption>Social posts.</figcaption></figure>
<figure><img class="img img-3x2" src="/assets/images/brand/in-use/in-use-keynote.jpg" width="1600" height="900" loading="lazy" alt="Presentation slides: pull-quote slides, statistic panels and photo grids on gold and pale grounds."><figcaption>Presentation slides.</figcaption></figure>
<figure><img class="img img-3x2" src="/assets/images/brand/in-use/in-use-television.jpg" width="1600" height="900" loading="lazy" alt="A broadcast still: a woman seated on a sofa, with a lower-third caption giving her name and organisation."><figcaption>Broadcast, with the on-screen graphic from the <a href="/brand/logo.html">Logo</a> page.</figcaption></figure>
</div>